THE CARDINAL VALUES OF THE ROLEX
Every Rolex watch is designed, produced and tested with constant attention to the tiniest of details. This ‘superlative’ approach is expressed through several fundamental qualities that characterize every Rolex watch: precision, waterproofness, autonomy, robustness, simplicity, craftsmanship, comfort and durability. These major technical and aesthetic principles have always guided the work of the Rolex Manufacture. They promise the wearer the experience of an exceptional watch, whose features express unique expertise.